We are the toy experts. Our mission is to enrich families and provide "A Smarter Way to Play" by inspiring creativity and sparking curiosity. We design and curate world-class toys and games, while providing an extraordinary customer experience.
Our Guiding Principles:
- To provide our customers with safe, quality, mind-expanding toys, games and gifts
- To "over-deliver" for our customers with every opportunity
- To always remember that we're not just selling toys - but rather facilitating an "emotional" transaction between the giver and receiver
- To create a culture that revolves around "family first"
- To create a company where everyone plays a meaningful role in contributing to its success and takes pride in putting their own "stamp of approval" on each and every order
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