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Product details
Features
- Format: Hardcover | 240 pages
- Language: English
- Author: Joyner, Mark
- Published: 2005
Description
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing.
Overview
- Recommended AgeSuitable for 18 years & above
- Product Dimensions22.3 x 14.9 x 2.4 cm
- Package Dimensions22.0 x 30.0 x 13.0 cm
- Package Weight0.37 kg
- SKUPW-9780471738947